Thursday, 2 February 2006
Has anyone noticed the recent anti-smoking advertisements showing on television – you know, the ones that talk about how no matter what colour the pack, and no matter whether called ‘mild’, or ‘light’, or ‘low tar’, cigarettes are still toxic? Probably you have – they’ve been around quite a lot lately.
So here’s the question: how many people, do you think, realise that this is corrective advertising, required as a result of some undertakings given to the ACCC by some of the leading cigarette manufacturers in Australia? And why isn’t that part of the advertisement? (more…)