Friday, 15 April 2011
One of the problems with enforcing copyright in the digital environment is that there is a seemingly infinite amount of content online, free for the taking (if you don’t count broadband internet fees). As a result, it has often been difficult for content owners to convince everyone that downloading content that is easily available–but copyrighted–is illegal. This issue is nothing new.
So what is the cause of this problem, exactly? Is it too difficult to understand what copyright infringement is? Or do people just not care? I’ve always found the argument that Jessica Litman makes in her book, Digital Copyright (2001) (pp. 111-114), to be very convincing. Litman argues that many individuals ignore copyright laws simply because they don’t seem logical to them:
The current copyright statute has proved to be remarkably education-resistant. One part of the problem is that many people persist in believing that laws make sense. If someone claims that a law provides such and such, but such and such seems to make no sense, then perhaps that isn’t really the law, or wasn’t intended to be the way the law worked, or was the law at one time but not today, or is one of those laws…that is okay to ignore.
Litman notes that if enforcement is seen to be incomplete and uneven, people become less willing to apply for permission for what they currently receive without any such permission—or to pay for what they currently receive free.
I have always found this argument appealing, although I’ve never successfully figured out how copyright laws could be adjusted to have them “make sense” to more people. Perhaps the problem is that the idea of intellectual property (as opposed to more “tangible” forms of property) still hasn’t really been absorbed by the population at large. Unfortunately, if copyright as a solution is discarded by rights holders as impracticable or unenforceable, we may run the risk of tighter technological and contract law controls being put on content (possibly regardless of whether particular content is protected by copyright or not).
In this context, I find YouTube’s “copyright school” interesting. It’s a four-minute cartoon setting out copyright basics, and noting when you can get in trouble (with YouTube and/or the law). There are also four questions to answer at the end to make sure you understood at least some of it. Importantly, passing the quiz may enable certain users to erase a history of copyright wrongdoing from their YouTube record, whereas previously it was a strict “three strikes and you’re out” (of a YouTube account) policy.
I’d be interested to hear what people think about this. Do you think it will make a difference? Do you have any thoughts on why YouTube is doing this? (One view is that it’s to protect users who in general have not been infringers, but might inadvertently exceed the thee strikes and lose their accounts.)
2 Responses to “YouTube’s Copyright school: will it prevent infringement?”
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April 18th, 2011 at 4:33 pm
It’s almost certainly designed to score points with the courts in Google’s ongoing legal wrangling with various copyright holders. Google are too smart to think it will make one jot of difference in terms of the vast discrepancy between what the law says and what people actually do.
As far as the “paying for bits” goes, Techdirt has been pointing out for years that people have an intuitive understanding that the digital world is based on making copies of things, and that the cost of making *another* copy once a digital version exists is close to zero.
Open source software and many innovative artists are demonstrating how to cope with a world where the core product is distributed for free:
– charge people for a service related to the product. This may be consulting or legal assurance in the software world, live performances in the music world.
– merchandising. This is a classic in the web comic world, as well as other forms of media. Souvenir editions of material that is available online for free can still be quite profitable.
– convenience. Obtaining copyrighted material illegally is quite tedious and suffers from terrible quality control issues. As iTunes shows, there is plenty of scope in the digital world for filtering and recommendation services that create direct channels from creators to readers at a significantly lower price point than is charged by the traditional gatekeepers.
February 7th, 2017 at 11:06 pm
Proprietors can alter their opinion about how their substance is shown on YouTube. Thus, making totally unique substance is the best insurance against copyright encroachment claims.