LawFont.com

As Malik reports, we’ve having the “we own all rights to all images of sport for all time” debate again.

This time it’s cricket. Cricket Australia has been in disputes with all kinds of media over its accreditation rules (the rules that you have to follow if you want to be on the ground as a journalist, you know, to take photos and stuff).

As the Brisneyland Courier Mail reported the other day:

CA insists it holds the intellectual property rights to agency photographs taken at its venues, and that those photos cannot be re-sold without its permission. …
Cricket Australia said it was acting to protect the media rights that form its core revenue in a changing media landscape.
“Where cricket generates commercial value, we believe that some of it should be available for investment in the future of cricket,” CA spokesman Peter Young said.”

The SMH reports today that the accreditation stand-off between CA and News Ltd was resolved, but that international wire services Reuters, AP and AFP were still locked out of the Gabba after refusing to pay CA for images from the game.

Let’s think about this for a minute. “Where cricket generates commercial value, we believe that some of it should be available for investment in the future of cricket”. Hmmm. I quite like that reasoning. I guess that means also that where some journalist takes a photo with me in it and publishes it in a newspaper, that a picture of me is generating commercial value, and some of that value should be available for reinvestment in my appearance (then I could hire that personal trainer I’ve always wanted). Hey, and when I speak to journalists to explain stuff, I should get money for that to reinvest in finding out more stuff about IP law. yeah. Great reasoning.

Come on people. If we all sought to be paid for every little iota of commercial value that could be extracted out of everything, the world would grind to a halt.

Obviously, this is a dispute over media rights in sport, and obviously, that’s much bigger business than photos of me will ever be. And we ARE talking about a dispute between one big body (Cricket Australia) and several others (big international media companies). It’s a little silly to feel particularly sorry, in negotiations, for either side.

But sometimes I wish people would really think through the logic of their positions.